US/THEM group is a full service artist promotion service centered on music publicity. We provide comprehensive national print, online and tour press for our clients as well as playlist promotion (Spotify, Apple Music, Mixcloud, etc), Instagram + Tik Tok social media marketing & influencer outreach, and specialty radio, plus consulting and creative services.
Contact us to discuss your PR campaign HERE.
PUBLICITY:
We don’t believe in tiered “packages” — we treat every client as a priority and strive to provide them with the best coverage possible. We can, of course arrange custom campaigns based around your needs. Typical album campaigns involve securing song and video premieres partnered with top tier online outlets throughout the lead-up to release date. We send email & social media press releases announcing premieres, tour dates and any other relevant news to our full database of thousands of clients throughout the campaign. Digital promo links, supplemented with optional physical mailings, are sent to both long-lead and short-lead contacts. We follow up with all the contacts that were sent copies of the album and collect information on coverage plans and gather clips for reports every 3 weeks.
Tour press: in addition to the national and online campaigns, we directly solicit coverage from regional press in all areas of the tour in support of the release (including hometown shows.)
We also work tracks to Spotify playlists for press outlets and key curators. We pitch the singles to these folks at all of the relevant playlists, as well as Apple Music, Pandora, etc.
Our press campaigns include social media promotion, with posts of all premieres and news announcements, as well as key reviews, news and other coverage shared to Instagram, Twitter, Tik Tok, Facebook, etc. We also track the metrics of these posts for you to keep up on exposure in those areas.
Our rates are competitive and vary upon the parameters of the project. Please get in touch for more details and to discuss how we can help reach your goals. For more information, please contact us: dave@usthemgroup.com
CONSULTING:
US/THEM group co-founder Dave Clifford has a vast range of experience in the music industry over the past two decades: not only as a publicist, but also as a touring musician and freelance writer. Plus experience as a record label promotions director, indie distribution company co-founder, concert promotion staff and indie record retail.
For bands just getting their start, and those already well on their way, we offer a range of consultation options to help answer questions and help steer projects onward and upward. For more information, please get in touch.
CURRENT AND FORMER ARTISTS:
Boris * Omar Rodriguez-Lopez * Russian Circles * HEALTH * Neurosis * Blackwater Holylight * Torche * Monolord * Tera Melos * Ed Schrader's Music Beat * N8NOFACE * Negativland * Red Sparowes * Om * Old Man Gloom * Le Butcherettes * Jad Fair & Jason Willett * Blis. * 65daysofstatic * Steinski * RX Bandits * Brown Acid compilation series * Firebreather * Spelljammer * Electric Citizen * Hella * Zach Hill * Wooden Wand * Otto Von Schirach * And So I Watch You From Afar * Fang Island * Kid Congo Powers & The Pink Monkey Birds * Sleepmakeswaves * American Sharks * Pink Frost * Modern Rivals * TTNG * Year of No Light * Warish * Jeniferever * Black Moth * Elephant Rifle * Helms Alee * Sons of Huns * Qui * Alice Donut * Mondo Drag * The Happy Hollows * No Spill Blood * Lowercase Noises * Julie Christmas * Big Sir * The Well * Zechs Marquise * Marriages * Jail Weddings * Stumbleine * Lisa Papineau * My Education * Maybeshewill * Adebisi Shank * Switchblade * Poppy Ackroyd * Sargent House * Rodriguez-Lopez Productions * RidingEasy Records * Three-One-G * Neurot Recordings * Monotreme Records *