US/THEM group is a music promotion company aiming to redefine the concepts of public relations from the "us vs. them" attitudes between bands, labels, press, etc. and generate awareness of great music as a community.

Founded in May 2009, US/THEM group promotes great bands employing all means necessary -- print, online and regional tour press aiming to help form the new outlook of the music industry for the future. Cathy Pellow of visionary label and management company Sargent House, Rodriguez Lopez Productions and Refused TV co-founded US/THEM group with publicist Dave Clifford, coming from over a decade of work in music promotion. We are not simply fans of music, it consumes our everyday life.

Since the early-90s, Dave worked as freelance music journalist for multiple publications (Salon, Alternative Press, SF Weekly, Seattle Weekly, Your Flesh, Skyscraper, et al.) He has played in DIY touring bands from the age of 15-years-old releasing numerous recordings and extensively touring the US and EU/UK for over 20 years. As a teen, he published his own fanzines and promoted shows. Music has been his lifetime endeavor and US/THEM group is the ultimate extension of that passion.

Cathy, to put it simply, is widely heralded as a pioneer in the changing shape of the music industry. Find out more about her here: http://en.wikipedia.org/wiki/Sargent_House

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